Side Pannel

Life Stages

Age
18-25
18-25

Starters
- Starting Employment.
- Low - Medium Income, Low Health needs,
- Probably need cover for Major Medical Risks.

Age
26-35
26-35

Nest Builders
- Medium Income Levels,
- Planning on starting a family or newly Married?
- Seek value rather than cheapest option.
- Need cover for expected medical needs of mothers and children.

Age
36-55
36-55

Mid-Lifers
- Medium to High income levels,
- Medical Aid is a routine risk cover,
- stable health needs,
- Multiple family members with diverse needs

Age
56-60
56-60

Grey Foxes
- Moving towards retirement,
- Health risks and prevalence of chronic diseases increasing,
- Important to maintain health risk cover.
- Impact and Lifestyle factors more prevalent.

Age
61+
61+

Wise Owls
- Members approaching or in retirement,
- Health needs directly related to age,
- Increased prevelance of chronic diseases,
- Greater importance of extent of cover for major medical events like knee & hip replacements.
